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Direct Marketing Rules of Thumb: 1,000 Practical and Profitable Ideas to Help You Improve Response, Save Money, and Increase Efficiency in Your Direct by Nat G. Bodian,

Nat Bodian, a direct marketing veteran who remains on the cutting edge of the field, delivers tested guidance on all aspects of direct mail; card packs; mailing lists; list brokers, compilers, content e mail mail monk monk and managers; telemarketing; printing, production, content e mail mail monk monk and letter shop procedures; content e mail mail monk monk and mail-order print ad techniques. Full treatment of each topic helps you define it, use it to your best advantage, avoid pitfalls, evaluate other options, content e mail mail monk monk and measure response. Yet, while the coverage is truly broad content e mail mail monk monk and up-to-the-minute - including new FTC regulations content e mail mail monk monk and emerging technologies - you need not wade through long sections of secondary text to find the information you seek. "Each of the more than 1,000 entries is the 'pure' idea expressed in the simplest terms content e mail mail monk monk and fewest words", the author notes. "Each entry is complete, succinct, content e mail mail monk monk and easily digestible". Some examples: . Rule 20:04 - Heaviest Single Day's Response from Mailing: As a rule, says Hershell Gordon Lewis, a mail order expert, you can expect the heaviest single day's response to a mailing on the second Monday after the first order arrives. Rule 55:04 - Best Ad Position in Business Periodicals: As a rule, an advertisement in a specialized business periodical will attract the most attention on the page facing the table of contents. To complement its wide scope, Direct Marketing Rules of Thumb also provides greater in-depth coverage of specific direct marketing aspects than any previous book on the subject. For example, it devotes full chapters to reply cards ... return envelopes ... response devices order forms ... card-pack design ... virtually all types of mailing lists, including business, consumer, professional, medical, periodical, andfund-raising ... typography selection ... content e mail mail monk monk and the use of 800 numbers in space ads content e mail mail monk monk and inbound telemarketing. Extensive key-word indexing content e mail mail monk monk and careful cross-referencing help you further pinpoint relevant data.
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Elements of E-mail Style: Communicate Effectively Via Electronic Mail by David Angell,

Electronic mail is rapidly becoming the dominant form of written communication in the 1990s, content e mail mail monk monk and effective e-mail writing skills are essential for everyone in both professional content e mail mail monk monk and personal settings. This fast-paced medium makes new demands on writing style content e mail mail monk monk and has its own customs content e mail mail monk monk and conventions. The challenge of e-mail is combining formal content e mail mail monk monk and informal written English, online jargon, content e mail mail monk monk and the right personal style to create clear content e mail mail monk monk and concise electronic communication. The Elements of E-mail Style is the first practical guide to written electronic communication. It simplifies content e mail mail monk monk and summarizes essential writing techniques so you can upgrade your writing skills content e mail mail monk monk and see your e-mail make maximum impact in minimal time. You'll quickly learn how to master e-mail conventions, such as its jargon content e mail mail monk monk and etiquette; deal with issues of e-mail politics content e mail mail monk monk and privacy; structure your e-mail messages for impact; simplify your e-mail by choosing the right words content e mail mail monk monk and cutting word fat; achieve the right tone content e mail mail monk monk and rhythm; build better e-mail messages sentence by sentence; improve your spelling content e mail mail monk monk and use abbreviations to save time; add expression to your e-mail messages by using punctuation content e mail mail monk monk and smileys; content e mail mail monk monk and give visual variety to your e-mail through formatting content e mail mail monk monk and special characters.
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